Dove recently set out across 10 countries and interviewed 3 000 women to find out. Our findings? Only 2% of these women describe themselves as 'beautiful'. Additionally, 3 minutes spent looking at a fashion magazine caused 75% of women to feel depressed, guilty and shameful and 80% of women say these images of 'perfect' beauty lower their self-esteem and makes them feel insecure and depressed.
For too long, beauty has been defined by these narrow, stifling stereotypes. Women have told us it's time to change all that. Dove agrees. We believe real beauty comes in many shapes, sizes and ages. That is why Dove has launched the Campaign for Real Beauty.
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